Since when did hand-crafted become one word? Is it now possible to handcraft something? I don't think so.
I think it's just another way advertisers are manipulating the public by trying to make everyday crap seem more romantic.
Ruby Tuesday is at the forefront of the 'handcraft' movement. Their handcrafted burgers are taking the nation by storm. My question: what qualifies these burgers as 'handcrafted' ... or hand-crafted, for that matter?
What does it take to handcraft a burger? Just putting the meat, condiments, lettuce and tomato on a bun?
I'm sure all the carpenters and professional artisans of the world appreciate the connotation that a minimum-wage cook gets to 'handcraft' about 600 items per shift when it takes them days or weeks to complete just one.
I guess whoever came up with the handcrafted burgers idea goldmine over at Ruby Tuesday thought it would somehow make mass-produced hamburgers a more thrilling experience for consumers.
But it sounds to me like all burgers are 'handcrafted' ... as well as paper airplanes, wadded up gum wrappers, peanut butter and jelly sandwiches and a host of other things that were once touched by hands. So why hasn't McDonald's caught on to this brilliant marketing idea?
I'd like a double quarter pounder with cheese please. I want it handcrafted by your head chef. So don't let any robots get their grubby gears on it.
Is it just me, or does annoying stuff like this make you cringe?
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